Three Sisters Who Care (Three Sisters C.A.R.E)

Branding project

Team: Catherine Ruddell, Julia Theim, Christa Boaz, Samantha Braet, Marie Del Cid-Luque

We created Three Sisters Who Care (Three Sisters C.A.R.E), a non-profit organization helping to comfortably integrate Mexican immigrants into the Canadian lifestyle. This project is grounded in a culture-based lens while also stemming from the human connection aspect; we focused on Mexican individuals, families, their inner self, and the hometowns from where they are originally from, to the places they currently live and learn in Canada. This is all to highlight the similarities between Canadian and Mexican culture. We created a brand identity consisting of a logo, website, an ad piece, infographic, event poster, and an event scenario note.